Zendaya Begins Her Lancôme Journey With The New Idôle Parfume!

Ever since it was announced back in February that Zendaya was going to be the newest, and youngest face of Lancôme Paris, many of Lancôme’s core audience had inquiries of how that would work considering many of them are mature. Well considering Zendaya’s massive appeal, massive platform, and massive influence with the millennials, it made perfect business sense for them to tap her to be their young face to draw in younger consumers. Which is why Zendaya’s first step as the newest Ambassadress of Lancôme Paris will be heading the upcoming ad campaign for Lancôme’s new “Idôle” Fragrance, which is being touted as Lancome's fragrance for the new generation.

“I am thrilled to be the face of this new Lancôme fragrance. Idôle is a perfume that has meaning. I like the fact that it’s fresh and light. I am very particular about perfumes, and Idôle smells absolutely beautiful and I love it” - Zendaya Coleman.

"We are excited to be able to create a fragrance for a new generation of women questioning the status quo, breaking free from tradition and re-defining the meaning of success. Collective and beneficial for all women, this new confidence is inciting them to raise the bar a little higher every time. Idôle is a strategic launch for Lancome and we are delighted to present it with Zendaya to the world" - Francoise Lehmann President Of Lancôme

The fragrance itself which is musk and floral scented was created by three female perfumers will be available to purchase in stores August 22nd, 2019.

Photo Credit: Lancôme Paris