Boy Group Personal Brand Reputation 2020 year The Big Data analysis results in June were analyzed in the order of BTS Jimin 2nd place EXO Baekhyun 3rd place BTS government.
The Korea Enterprises Reputation Institute will conduct a 2020 year analysis of the Boy Group's individual brand reputation Big Data Twenty20 year from May 18 By June 19, 630 brand Big Data 106,260,112 were extracted from the boy group and the brand reputation index was analyzed with participation index, media index, communication index, and community index made with consumer behavior analysis of the boy group individual brand. Last 2020 year Compared with the Boy Group's personal brand reputation Big Data 103,895,924 in May, it increased 2.28%.
Brand reputation index is an indicator created by brand Big Data analysis by finding out that consumers' online habits have a great influence on brand consumption. Through the analysis of the Boy Group personal brand reputation, it is possible to measure the positive evaluation of the boy group personal brand, media interest, and consumer interest and communication. The analysis of the brand reputation of the boy group included the analysis of brand value evaluation that measured brand influence and the qualitative evaluation of the brand reputation monitor.
2020 year In June, the 30th place in the Boy Group's personal brand reputation was BTS Jimin, EXO Baekhyun, BTS Jungguk, BTS B, TVXQ's strongest Changmin, BTS Sugar, BTS RM, AB6IX Lee Dae-hui, Astro Cha Eun-woo, BTS Jin, TVXQ's Yunho, Big Bang Dragon, Hop, Super Junior Kyuhyun, NCT Representation, Monster X Juheon, EXO Chanyeol, Monster X Shennu, Winner Kang Seung-yoon, Tomorrow By Together Suvin, Tomorrow By Together Fed, Tomorrow By Together Bum Kyu, Monster X Gihyun, Monster X Min Hyuk, Super Junior Ye Sung, IM, New East Min Hyun, and Shinhwa Kim Dong Wan were analyzed in order.
The BTS Jimin brand was analyzed as the brand reputation index 6,806,289 with the participation index of 760,913 media index of 1,936,061 communication index of 2,097,244 community index of 2,012,072. Compared with the brand reputation index of 6,121,244 in May, it rose 11.19%.
The EXO Baekhyun brand was analyzed as the brand reputation index 6,137,838 with the participation index 1,590,786 media index 1,264,485 communication index 1,627,620 community index 1,654,948. Compared with the brand reputation index of 5,608,321 in May, it rose 9.44%.
Third, the BTS political brand was analyzed as the brand reputation index 4,752,631 with the participation index 495,391 media index 1,842,827 communication index 1,300,894 community index 1,113,520. Compared with the brand reputation index of 4,528,162 in May, it rose 4.96%.
“2020 year,” said Koo Chang-hwan, director of the Korea Institute for Corporate Reputation. As a result of analyzing the Boi Group's personal brand reputation in June, BTS Jimin brand ranked first. Compared with the Boy Group's personal brand reputation Big Data 103,895,924 in May, it increased 2.28%. According to the detailed analysis, brand consumption rose 8.69%, brand issue fell 7.69%, brand communication fell 0.41%, and brand spread rose 16.41%. "
“BTS Jimin brand, which ranked first in the Boy Group’s personal brand reputation, showed high ‘love, communicate, thank you’ in the link analysis, and ‘bangbangcon, ammy, filter’ was analyzed high in the keyword analysis. In the analysis of positive negative ratio, positive ratio was analyzed to be 80.83%. "
The Korea Institute of Corporate Reputation is measuring and announcing the brand reputation index through the Big Data reputation analysis of domestic brands. Twenty20 year from May 18 It was done through the analysis of brand Big Data until June 19.
0 Yorumlar